Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

SEO is a fast-paced and dynamic field. It can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work. That’s why you must stay well-informed and learn continuously.

SEO (Search Engine Optimization) is a practice which focuses on improving a website’s ranking in organic SERPs (Search Engine Results Pages) to increase the quantity and quality of traffic. A website’s position in SERPs massively impacts the volume of traffic which visits so you could be missing out on a lot of potential traffic. The first page of Google, for instance, receives almost 65% of search traffic, dropping to just 15% on the second and a minuscule proportion from thereon. Ultimately, the further up the SERPs you are, the more clicks, leads and sales you are likely to receive. While you may be more enticed by PPC or other digital marketing methods that have an immediate impact, the core benefit with SEO is the long-term results which eventuate to a much better ROI.

SEO is also more complex than ever today.

It takes more than just building links, creating any old content and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand.

You need to keep track of and understand:

·         Emerging trends.

·         Algorithmic changes.

·         Technological advancements.

·         Your audience.

So how do you develop an SEO strategy to dominate your competition in Google and other search engines?

Because, ultimately, SEO isn’t only about being found on search engines and driving traffic to your website. It’s about providing a great experience and generating leads and revenue.