How will link building benefit my
business?
Link building is one of the
biggest factors Google considers for ranking any website. Your website’s worth
will increase if it gets a link from the high authority sites, and Google will
consider your website as valuable.
In the field of search
engine optimization (SEO), link building describes actions aimed
at increasing the number and quality of inbound links to
a webpage with the goal of increasing the search engine rankings of
that page or website. Briefly, link building is the process of
establishing relevant hyperlinks (usually called links) to a website
from external sites. Link building can increase the number of high-quality
links pointing to a website, in turn increasing the likelihood of the website
ranking highly in search engine results. Link building is also a
proven marketing tactic for increasing brand awareness
We offer link building for
startups as well as large companies according to their requirements. There are
other benefits too. For example, suppose you only get no-follow links; you will
still be getting referral traffic that is better than nothing.
Domain authority is an SEO
term that describes the credibility of a domain on the internet. The longer a
domain has existed, and the more links there are pointing to it, the more
authority it will have. Domain authority rewards websites that have remained
active and relevant online, because they are considered trustworthy by users.
Having a higher domain authority means that your website will appear higher in
Google results.
Backlinks:
Backlinks
are when a URL pointing to your domain is hosted on another domain. If you get
your websites linked on a high authority domain, then some of their authority
will rub off on you. The more authoritative websites you have hosting a link to
your website, the most trustworthy and credible you are in the eyes of Google –
which leads to you achieving a higher ranking.
One of the most powerful
promotional tools for pages with external links is anchored text. If several
such backlinks lead to one page with properly selected keywords, the page will
have improved chances of appearing at the top of the search results.
From the technical point of
view, SEO professionals usually include anchored links in the typed text—that
is, they make one or several words clickable.
Adding an anchor test can be
achieved in two ways:
<a
href=http://site_url.come>Anchor</a> works for websites supporting
HTML code
[url=http://site_url.com]Anchor[/url]
is the BBCode format, and it can be employed in cases where HTML code isn’t
recognized, which frequently happens on various forums