How will link building benefit my business?

Link building is one of the biggest factors Google considers for ranking any website. Your website’s worth will increase if it gets a link from the high authority sites, and Google will consider your website as valuable.

In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness

We offer link building for startups as well as large companies according to their requirements. There are other benefits too. For example, suppose you only get no-follow links; you will still be getting referral traffic that is better than nothing.

Domain authority is an SEO term that describes the credibility of a domain on the internet. The longer a domain has existed, and the more links there are pointing to it, the more authority it will have. Domain authority rewards websites that have remained active and relevant online, because they are considered trustworthy by users. Having a higher domain authority means that your website will appear higher in Google results.


Backlinks are when a URL pointing to your domain is hosted on another domain. If you get your websites linked on a high authority domain, then some of their authority will rub off on you. The more authoritative websites you have hosting a link to your website, the most trustworthy and credible you are in the eyes of Google – which leads to you achieving a higher ranking.

One of the most powerful promotional tools for pages with external links is anchored text. If several such backlinks lead to one page with properly selected keywords, the page will have improved chances of appearing at the top of the search results.

From the technical point of view, SEO professionals usually include anchored links in the typed text—that is, they make one or several words clickable.

Adding an anchor test can be achieved in two ways:

<a href=http://site_url.come>Anchor</a> works for websites supporting HTML code

[url=http://site_url.com]Anchor[/url] is the BBCode format, and it can be employed in cases where HTML code isn’t recognized, which frequently happens on various forums