B2B (Business to
Business) market is somewhat different from other forms of markets. Here, one
manufacturer’s finished product is the raw material or resource of another
manufacturer. The first manufacturer faces stiff competition in the market that
necessitates a perfect marketing strategy. With the expansion of the digital
marketing concept, the B2B market has also been taking advantage of it. Content
marketing has become the backbone of B2B markets. It is helping to build long-term
relationships that both types of companies desire. However, getting attention
from the clients and keeping them engaged with content needs an adaptable and
impeccable content marketing strategy.
For example, if you
are supplying raw materials for t shirt print, you
have to compete with several competitors in the market. You have to create B2B
marketing content that would be exciting to read to the potential buyers in
this market.
To assist you to develop
a content marketing strategy in the B2B market, here are 10 amazing examples to
bring about creativeness:
1.
WP engine
This is a managed
hosting platform having multifarious utility for WordPress users looking for a
state-of-the-art managed hosting service. It is equally effective for personal
sites, small businesses, and large organizations. It offers fast and servers,
WordPress-specific support, automatic site backups, free SSL, CDN, and themes.
WP Engine ensures that the site loads fast, remains at the highest security
level, and software updates specific to your site are tested and applied
automatically. With the fast upload of the site, your presence with your
visitors and existing customers become more interactive and authentic.
2.
LeadPages
It’s a beneficial
tool for all those who want to have highly interactive landing pages and
impressive testing services. For many bloggers and ecommerce owners designing
an attractive landing page is tough as they have to intervene in the coding
part of the site that increases the probability of potentially breaking some
vital part of it. LeadPages makes the job easier and faster for them. It helps
to develop engaging marketing blogs dedicatedly focused on lead generation and
A/B testing with an innovative tactic to generate content from cross campaigns
on social media to immediately stop any kinds of lead leaks. It also helps in
developing infographics, eBooks, e-courses, and many more. You can also design
marketing podcasts and webinars with specific interactive features.
3.
Single Grain
This is a digital
marketing agency specially focused on tech startups. If you are providing cloud
services or possessing the target of making your digital existent more prominent,
Single Grain can help you develop digital marketing strategies and content for
intensive market reach. They help with everything from designing high-impact
marketing funnel to SEO campaigns to PPC campaigns. Top-notch companies like
Uber, Amazon, Lever, and Khan Academy have used this digital platform for
intensive content marketing.
4.
HubSpot
HubSpot is one of the
top digital marketing platforms offering highly interacting and result-oriented
content marketing strategies. HubSpot’s strategy is pretty simple. They
developed two types of content to address different levels of the digital
marketing funnel. their resource section is equipped with a vast library of
eBooks, webinars, and marketing kits targeting funnel visitors having some
understanding of how digital businesses work. HubSpot also creates blogs to
develop inbound marketing space for the businesses to attract the readers
positioned at the top of the funnel with a good understanding of digital
business.
5.
Salesforce
Launched in 1999,
Salesforce has emerged as a useful tool for all types of businesses
irrespective of their product or service type and size. Maybe you are in t shirt print
business or anything else, Salesforce can help you in multiple ways with their
various tools and features. Salesforce is a cloud-based SaaS company where its
clients have the full freedom to use hosts of different applications.
Salesforce is specifically specialized in Customer Relationship Management
(CRM). It helps the businesses connect with the existing customers and
prospects in different interactive ways. The platform has scaling methods for
identifying the top leads of a business. It can provide strategic suggestions
for necessary actions and next steps. With the constrained endeavors to cater to the
needs of the clients, Salesforce has created an industry-standard that can make
your business scale a new high.
6.
CB Insights
CB Insights offers
amazing database analysis to understand business trends, contents regulating
the markets, and explore new markets. When you are looking for cutting-edge and
truly unique content, it’s easy to stray from your business’s mission and
vision. Think outside the box with the help of great tools CB Insights offers.
Use interactive subject lines or emails for greater customer5 engagement.
7.
Mattermark’s Raise The Bar
Raise the Bar is the
perfect source of B2B contents in the form of daily newsletters. It rounds up
the stories from various industries offering a snapshot of trending content to
watch and follow. In a B2B market, it is empowerment for the clients. Expand
your marketing funnel with Raise The Bar.
8.
Deloitte Insights
Deloitte Insights, formerly
known as Deloitte University Press a huge pool of resources for those who want
to know what is happening and trending in their industry. Blog posts, podcasts,
podcasts, and webcasts – whatever you want, get from Deloitte Insights.
9.
Y Combinator
This famous US-based
startup assistance receives more than 15 million monthly visits with an average
on-site staying time of 5 minutes. The quality of the content it provides is
its greatest strength. Readers experience explicit contents that enrich their
knowledge. Popular figures like Mark Zuckerberg and Elon Must have also
contributed to Y Combinator.
10. Zendesk
The blog of Zendesk
is called “The Library” which covers a wide range of contents from metrics and
data science to CSR. The posts are apt and informative helping the B2B
marketers to grasp the latest trends and future possibilities. Zendesk presents
content in all possible types of formats including blogs and podcasts.
B2B marketing content
is the foundation of your business. Whether you offer t
shirt print
or customized hoodies, or anything else, a business will
be smooth sailing when you have the access to the best B2B marketing content.
